This brief entailed the visual identity for cafe Saporita, based in Norwich it sells individual pizza slices as well as other Italian delights such as panino, tagliere and foccacia. I focused on the logo, menu's and business cards. I then looked at brand extension, for example takeaway bags, food wraps, staff uniform and then shop facades and advertising.
(Above:) pattern experimentation with pasta shapes
(Above:) After deciding to take an illustrative route, as a family -run, homemade cafe, I created different illustrations that I could potentially use.
(Above:) Design layout of menu's, food wrap, food wrap stickers and business cards
(Above:) Product shots of menu's, all ephemera and business cards
(Above:) Mock up of visual identity layout
