The brief was to design a piece of packaging based from a word, mine being Eye candy. I decided to go down the route of non-alcoholic alcohol, being a growing industry. My idea revolves around the fact that drinking alcohol changes your personality, this non alcoholic drink is different (its 0% alcohol) but instead of feeling potential negatives of drinking you can appreciate the elements you'd normally miss. 'Discover a new perspective' is the tagline, being that you shouldn't feel like you have to drink alcohol to have a good time.
(Above:) Using the letters of eye candy to create a logo representing the word
(Above:) Sketches for my idea of having people visible through the colours - initial abstract version, which I then developed
(Above:) product shots of the final bottle
Eye candy adverts (the product range)
Digital advertising screens for eye candy drink