As part of a task set, the company asked to redesign their tender pitch deck that they currently use. They asked for a new set of slides, that can showcase creativ flair.
The objective was to create a new theme through the three slides. This was created in Microsoft Powerpoint, as their preference.
(Above) Original pitch deck slides in LeanTree branding.
Using the brand elements including their logo and brand colours, I introduced a new themed deck, that creatively showcased the brand to new potential clients; creating engaging collateral, that excites the client visually and that the company can be proud of, is important.
I incorporated a theme that reflects a movement analogy, as a transformation consultancy, it’s about bringing change to the clients they work with, the circular motif, embraces the cyclical idea of change and modernisation.
I also included icons, as it aids the slides, in visually engaging the audience and ensuring better memory of the company and what you do, by image association. Providing depth to the presentation with the gradient, making it more dynamic and interesting in its visuals. This gradient element plays a symbolic role, reflecting the transformational work the company carries out.
Despite working with some great clients, we don’t want to overwhelm, so having a select few client logos, is more memorable and direct, rather than overloading with too many. This can be tailored to who you are presenting too, switching in other brands that prove more relevant. The demonstrable awards the company has is also something to share, when tendering new projects and clients - it’s a demonstration of why you should be chosen, convincing of your skillset. Furthermore a great way to showcase your skills as a company and convince them of the great work you do. The client logo and quote can be easily switched out to varying clients . The added effect of bringing in the quote from the client, ensures a more personal link that highlights the strength of the relationship.
